This branding package was created for Onna, a company specializing in feminine care products. The keywords for this project were soft, natural, and inclusive. In this brand design, I carefully chose soft typography and a feminine, yet not overly so, color palette to reflect the essence of Onna. The typography exudes warmth and approachability, inviting individuals to explore the brand with ease. Meanwhile, the color palette strikes a balance between femininity and neutrality, appealing to a broad spectrum of users.